B2B marketing that truly speaks your customers' language
Clip Lab is Solutech West's B2B positioning agency: account-based marketing (ABM) with a multicultural in-culture approach, plus multimedia content production built for mobile and customer retention.
Get my free assessmentWhat Clip Lab does
ABM strategy
We identify your highest-value accounts and design campaigns aimed at their decision-makers, with messaging by industry and role.
In-culture content
Pieces created from the cultural codes of the U.S. Hispanic and general markets. No literal translations, ever.
Audiovisual production
Video and commercial photography optimized for mobile: the first screen where your customers will meet you.
Commercial retention
Post-sale and nurturing content that turns one-time buyers into recurring accounts.
The multicultural opportunity
The U.S. Hispanic market exceeds 63 million people and $3.4 trillion in purchasing power, and it remains the segment most underserved by traditional B2B marketing.
Companies that speak in-culture — with the right message, not a translation — win accounts their competitors never even see.
Why Clip Lab
- ✓Bilingual, bicultural team: we create in English and Spanish from scratch.
- ✓Real B2B focus: pipeline and revenue metrics, not vanity metrics.
- ✓Integrated production: strategy and production under one roof.
- ✓Nearshore costs: U.S.-quality production at competitive rates.
Frequently asked questions
What does in-culture marketing mean, versus translating campaigns?
In-culture means creating the message from the audience's cultural codes, not translating it afterward. For the U.S. Hispanic market (63+ million people), a literally translated campaign loses nuance and trust; an in-culture campaign connects and converts.
What is account-based marketing (ABM)?
In B2B, a few accounts concentrate most of the value. ABM flips the funnel: we identify the companies you want as customers and design content and campaigns aimed specifically at their decision-makers, instead of broadcasting to mass audiences.
What kind of content does Clip Lab produce?
Short- and long-form video optimized for mobile, commercial photography, professional-network content, sales enablement material, and educational content. All aimed at retention and pipeline, not just likes.
Do you only work with the Hispanic market?
No. We are bilingual and bicultural: we design campaigns for the general American market, the Hispanic market, or dual strategies that leverage both, depending on each account's business goal.
Your best accounts are already ready to buy. From whom?
Request the free assessment: we audit your digital presence and show you the highest-opportunity accounts and channels.
Get my free assessment